CX50 2024: Lessons from the public sector’s top CX professionals
Marketing Week ReportersWhen the whole country is your customer, delivering customer experience is a complex equation. Here, CX50 members from the public sector reveal their approach.
Analysis
In-depth features, interviews and insights into marketing’s biggest issues.
‘This used to be a great industry to work in’: Marketers on ‘depressing’ job interview processes
Molly InnesAs marketers become disillusioned with prolonged job interview processes, as stages and demands increase, what impact is this having on the industry?
Britvic’s CMO on the value of doing ‘less things’ better
Niamh CarrollBritvic CMO Cindy Tervoort believes in using creativity to drive business impact, but is wary of how “fragmenting” budget can stop brands standing out.
‘It’s chaos’: How the recruitment process for marketing roles is evolving
Molly InnesAs brands are reportedly demanding an increasing number of interview stages, marketers say they’re being asked to do more than ever to get a foot in the door.
Does your brand measure up when it comes to mental availability?
Lindsay RapacchiMore and more brands are talking about mental availability, but talk is cheap. To understand its value you need to recognise it for what it is – a metric to be measured, studied and tracked.
How to build rock-solid brand foundations
Marketing Week PartnerFour brand managers reveal how brand-building platforms help them strike the perfect balance between consistency and creativity.
The Time I Messed Up: Cancer Research UK’s top marketer Philip Almond
Niamh CarrollIn the latest of a series exploring marketing leaders’ mistakes, Cancer Research’s Philip Almond describes an incident where acting in a “naïve and idealistic” way came at the cost of commercial success.
‘Sweatshop or social club’: The pitfalls of building a startup marketing team
Ian BurrellFrom inflated job titles and learning humility, to balancing flexibility with accountability, startups have a lot to consider when building a marketing team.
‘Show you we know you’: Morrisons’ CMO on its mission to win customers back
Grace GollaschMorrisons CMO Rachel Eyre describes loyalty as a two-way street so says the supermarket must be “hyper-personalised” in its offer to get more people “voting with their feet”.
‘Creativity only gets you so far’: Is it time for marketers to become financially fluent?
Matthew ValentineIs a lack of financial savvy holding marketers back from ascending to the top jobs in business?
How the role of content is changing in 2024
Marketing Week PartnerThe rules of content marketing are evolving faster than ever – here’s why.
What great customer experience looks like in financial services
Marketing Week ReportersThe sixth CX50 list of the UK’s top 50 customer experience professionals reveals the key trends in a complex and highly regulated sector.
‘The clock is ticking’: CMOs on the merits of succession planning
Molly InnesSome CMOs are “selfish” staying in their posts too long and not letting others progress, suggests Asahi CMO Grant McKenzie.
‘Apply your own oxygen mask first’: Why marketing bosses should address their skills gaps
Michaela JeffersonRather than only prioritising training for their teams, marketing leaders should carve out time for learning and rethink what ‘upskilling’ really means.
3 questions I wish I’d asked as a junior marketer: Booking.com’s Natalie Wills
Josh StephensonAlongside making time to meet interesting people and learning to ask for help, the Booking.com brand boss believes embracing difficult conversations is key to a happy working life.