Allianz creates new marketing role highlighting ‘passion’ for brand
Josh StephensonThe financial services firm is bolstering its brand marketing capabilities with the creation of a new role dedicated to growing its “market visibility”.
The financial services firm is bolstering its brand marketing capabilities with the creation of a new role dedicated to growing its “market visibility”.
From inflated job titles and learning humility, to balancing flexibility with accountability, startups have a lot to consider when building a marketing team.
The car manufacturer built its marketing team just four months ago but has already abandoned the endeavour.
Exclusive data from IPA Bellwether shows more brands are expecting job losses this quarter compared to last.
Puma’s leadership team has been waiting for the moment the brand would “invest differently” in marketing, something top marketer Richard Teyssier is confident it is doing with new teams, fewer activations and bigger brand investment.
Sky Broadband and Sky Mobile have a new home – Sky Connectivity. Marketing director Sunny Bhurji believes joining two different marketing teams together is a perfect learning opportunity that will help them eye up growth.
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An ego trip for leaders or a reasonable adjustment post-Covid? Marketers discuss the mounting pressure to return to the workplace.
Despite pressure building for marketers to return to the workplace, more than half recognise the importance of hybrid working.
The largest chunk of respondents to a Marketing Week poll suggest one to three days in the office is the right amount.
Is the push for increased office working a route to better work and stronger promotion chances, or a naive attempt to fix broken company culture?
Facilitating face-to-face collaboration is the main driver for returning to the office, with employee mental health further down the agenda.
The majority of marketers have noticed a shift towards returning to the office, but while some leaders say it’s more productive to be in person others argue being fully flexible helps brands attract the best talent.
Most marketers (64.6%) work for brands taking a hybrid approach to work, with three days a week in person the most common arrangement.
The bank’s marketing director Dan Sherwood is being promoted to lead the newly merged marketing team.