3 questions I wish I’d asked as a junior marketer: Booking.com’s Natalie Wills
Alongside making time to meet interesting people and learning to ask for help, the Booking.com brand boss believes embracing difficult conversations is key to a happy working life.
It’s a cliché but it’s one that bears repeating: practice really does make perfect. It’s a lesson Natalie Wills, vice-president of brand at travel operator Booking.com, has had to learn for herself over a near 20-year career that has seen her work at SABMiller, Unilever and Diageo.
A marketer who has thrown herself into making connections and taking on new challenges, Wills believes the best thing anyone starting out in the industry can do is to try and do one thing a month that might scare them.