The CMA has raised further concerns about the introduction of Google’s Privacy Sandbox, which has now been delayed until 2025, but the hold-up is not expected to make any “meaningful difference” to advertisers, experts say.
AI is making strides in retail personalisation and marketing content creation, and will continue to be a game-changer alongside expert human judgement.
Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne See more of the Marketoonist here
Media buying is trending towards hyper-personalisation, but sometimes broader targeting through high-quality media will reach more potential customers.
Ideas generation is a job for people, not data. But when data is paired with good ideas it can be powerful.
The death of the third-party cookie has been protracted, but that has given customer-facing brands time to get their plans in order.
Investing in detailed audience insight helped ITV segment its first-party dataset to fuel the launch of streaming service ITVX.
After many delays Google is finally transitioning users away from third-party cookies – but some brand marketers are still scrambling to keep up.
Data privacy laws are set to change again next year just as data partnerships take off.
As generative AI continues to gain pace, there has been much call for further regulation, which is expected to be introduced in 2024.
Marketing departments are acting now to meet growing privacy expectations, with a focus on internal organisational improvements.
With customer journeys growing more complex just as third-party insights become more elusive, ‘data clean rooms’ are helping advertisers plan, optimise and measure their impact. Here’s how.
Macroeconomic trends, first-party data and the influence of artificial intelligence will all be instrumental for marketers next year.
Data storytelling empowers brands to go beyond placing relevant offers in front of consumers to making them feel truly seen and valued and not sold to.
Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne See more of the Marketoonist here