Aldi doubles down on price promise as growth slows
Matthew ValentineThe discounter has pledged to cut more prices in 2024 than ever before.
Own-brand premium products drive success for Aldi and Lidl at Christmas
Chris SutcliffeThe UK’s two major discounters reported significant success over the festive period, with a focus on both pricing and product having driven sales.
Asda appoints Aldi’s Adam Zavalis as VP of marketing
Chris SutcliffeAdam Zavalis is joining the UK’s third-largest supermarket chain off the back of two stints at challenger brand Aldi.
Aldi bolsters UK marketing team with appointment of joint marketing director
Chris SutcliffeKrysten Halley will join the supermarket chain, joining its existing marketing director Jemma Townsend in the role.
Aldi UK marketing director Adam Zavalis departs
Russell ParsonsZavalis has had two stints at the supermarket. He is the third senior marketer to leave Aldi this year.
Cuthbert vs Colin round 2: Aldi reignites caterpillar cake spat
Niamh CarrollAldi says it is “like M&S, only cheaper” in a new advert, which portrays caterpillar cakes Cuthbert and Colin as rivals at a party.
Discounters boost TV investment as they look to maintain market share momentum
Michaela JeffersonData shared exclusively with Marketing Week shows Aldi and Lidl are increasing their TV advertising investment well ahead of their competitors, as the discounters continue to notch up market share gains.
Switch to own label accelerates as grocery inflation passes 17% for the first time
Lucy TesserasThe trade down to own label “shows little sign of stopping”, according to Kantar’s latest data, with Aldi and Lidl also continuing to steal market share.
Aldi on copying the haute couture marketing playbook
Marketing Week ReportersDetermined to cement its status as a “social media pirate”, Aldi borrowed from the high fashion playbook to ensure its fashion line sold out in four hours.
‘Many moving parts’: As Aldi and Lidl continue to soar, what next for UK supermarkets?
Niamh CarrollSupermarkets have reported strong Christmas results despite economic headwinds, but analysts say for the traditional grocers, this good fortune is unlikely to last.
How Aldi’s dedication to low prices and a ‘humble’ carrot helped it become Brand of the Year
Lucy TesserasAldi has been on a journey since entering the UK market 30 years ago, with its relentless focus on keeping prices down, commitment to British produce and a carrot called Kevin helping to propel the challenger to the top of consumers’ minds.
Aldi scoops Brand of the Year accolade
Marketing Week ReportersFrom unseating Morrisons to become a ‘big four’ supermarket to claiming its place in BrandZ’s Top 100, Marketing Week’s Brand of the Year has had a year to remember.
Wickes, Aldi and Starling Bank win big at the Marketing Week Awards
Marketing Week ReportersCongratulations to all the winners of this year’s Marketing Week Awards, including Grand Prix winner Wickes, Brand of the Year Aldi and NatWest’s Margaret Jobling, who was named Marketer of the Year.
Aldi’s Christmas campaign recreates Home Alone with Kevin the Carrot
Michaela JeffersonCreated with agency McCann UK, the 90-second ad picks up where Aldi’s teaser ad ‘Feast of Football’ left off earlier this week.
Aldi promises to maintain low prices despite profit slump
Michaela JeffersonAs Aldi and Morrisons battle to be the UK’s fourth largest supermarket, both grocers are investing to keep their prices low amid the rising cost of living.