‘Show you we know you’: Morrisons’ CMO on its mission to win customers back
Morrisons CMO Rachel Eyre describes loyalty as a two-way street so says the supermarket must be “hyper-personalised” in its offer to get more people “voting with their feet”.
Morrisons is upping its focus on personalisation as it looks to build closer relationships with customers and get more people shopping with it more often.
As part of this drive, the supermarket, which was usurped by Aldi as the fourth largest UK grocer 18 months ago, launched an initiative as part of its loyalty offer last week, that it hopes will get people “voting with their feet”.
“If you’re a member of a loyalty scheme like the More Card, it’s really important that as a brand, we show you we know you,” Morrisons chief customer and marketing officer Rachel Eyre tells Marketing Week.
