Subscriber Exclusive 
‘Sweatshop or social club’: The pitfalls of building a startup marketing team
From inflated job titles and learning humility, to balancing flexibility with accountability, startups have a lot to consider when building a marketing team.
It takes a brave and honest marketer to pick holes in their own CV, but Lottie Unwin does not hesitate to admit she was over-promoted.
Her appointment at the age of 24 to a head of marketing role at the gourmet popcorn startup Propercorn came “way before” she was ready for the title. Unwin subsequently landed a head of brand position at a startup mortgage broker, simply because the company already had a head of marketing and created “a totally new title” to accommodate her. It was “nonsense”, she says.
