P&G directs marketing spend towards ‘expandable categories’ in pursuit of volume growth
Niamh CarrollP&G is seeking to grow the categories it operates in as it pursues volume growth, utilising its increased marketing spend to do so.
P&G CEO: We will prioritise innovation and brand building before promotion ‘any day’
Niamh CarrollP&G is aiming to build its brands and the categories in which they operate through meaningful innovation, CEO Jon Moeller says.
P&G CEO says ‘willingness to change’ is key to being a ‘constructive disruptor’ in brand building
Chris SutcliffeThe consumer goods giant is committing to further investment in marketing efficiency as it seeks to drive category growth in beauty and home care.
P&G finance chief: Product ‘superiority’ has shielded brands from private label impact
Niamh CarrollThe consumer goods giant ‘reset’ its superior product portfolio, reducing the proportion of its products that are included in it, in order to fight ‘inertia’.
P&G: Increasing price remains ‘core’ part of strategy as volumes recover
Niamh CarrollConsumer goods giant P&G is banking on its ‘product superiority’ to allow it to continue to raise prices as it returns to volume growth.
P&G CFO commits to ‘100% ROI-driven’ approach to marketing investment
Niamh CarrollP&G decides its level of marketing investment based on how spend is performing to drive its strategy and create value, rather than a set budget to adhere to and will continue to even as economic conditions improve.
P&G’s Marc Pritchard: Marketers must ‘reset’ the creative bar for market growth
Molly InnesGrowing markets should be the “highest order ambition” for marketers, Pritchard said, as it attracts more people, which in turn creates more value.
P&G’s brand chief on why prioritising accessible advertising is ‘good for growth, people and society’
Niamh CarrollThe barriers to introducing accessible advertising are relatively low, but the potential gains for brands are high, according to P&G Europe’s chief brand officer, Taide Guajardo.
P&G raises outlook as it hails focus on brand ‘superiority’
Niamh CarrollCFO Andre Schulten says it would not be smart for P&G to be drawn into a price war with private label competitors.
P&G to tackle rising costs through increased marketing ‘productivity’
Niamh CarrollP&G reported its first quarterly sales decline in five years during its most recent earnings, but is now targeting a return to its ‘balanced growth algorithm’.
P&G commits to further brand investment despite its first sales decline in five years
Niamh CarrollProcter & Gamble increased ad spend by $140m (£113m) in the last quarter as it seeks to drive household penetration for its brands.
P&G to prioritise innovation investment over bottom line
Molly InnesP&G reported a 4% drop in profits over the first quarter of its 2023 financial year, with gross profit reducing from $9.97bn (£8.86bn) in 2021 to $9.76bn (£8.67bn).
P&G to ‘close couple’ price increases with innovation
Michaela JeffersonWhile promising continued brand investment, P&G is also making spend more efficient, with new targeting capabilities across both TV and digital.
P&G’s Marc Pritchard urges marketers to ‘double down’ on creativity amid inflation
Michaela JeffersonMarketing is likely to face “increased scrutiny” as inflation continues to rise to record breaking levels, so marketers must focus on using creativity as a “power for growth”, Pritchard said.
This Much I Learned: P&G on instilling a culture of continual learning
Lucy TesserasIn the latest episode of Marketing Week’s podcast, two Procter & Gamble marketers at different stages of their careers share how they have benefitted from the company’s mentor programme and the constant exchange of ideas.