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The sharpest commentary from marketing leaders on all the big issues.

Is your marketing plan a rabbit or a duck?

Secret Marketer

Marketers should borrow from the ‘duck-rabbit illusion’ when thinking about what their marketing plan is trying to achieve to ensure direct marketing activity isn’t compromised by an injection of emotion and brand-building campaigns aren’t undermined by focusing on product.

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Samuel Joy

All the latest marketing podcasts from Marketing Week, featuring analysis of marketing trends and interviews with top marketers.