How to create award-winning TikTok campaigns
Marketing Week PartnerTwo former TikTok Award winners share the secrets of their success.
How direct mail taught MoneySuperMarket’s CMO the discipline of truly impactful campaigns
Marketing Week PartnerIn the first of a series of exclusive interviews with marketing veteran Rory Sutherland, created by Marketreach for its new Mail Unleashed campaign, Lis Blair, CMO at MoneySuperMarket, explains what she’s learned from the discipline of crafting direct mail campaigns.
What are the brand opportunities for generative AI?
Rebecca SentanceEconsultancy takes a closer look at the phenomenon of generative AI, including image generators like Dall-E and the infamous ChatGPT, assessing the business opportunities they present as well as the risks.
Five key ways to use WhatsApp in marketing
Marketing Week PartnerMost marketers are familiar with WhatsApp, but not necessarily as a marketing channel, so here are five tips for how brands can use it effectively.
How to make your emails more accessible – and why it matters
Elliot RossEmail open rates can be improved by making sure they’re readable and relevant for the maximum number of people.
Information and inspiration: Why brands can’t neglect any part of the customer journey
Sean HargaveInstead of treating them transactionally, brands can use key pieces of customer mail as rewarding and inspiring communications, which are integral to an omnichannel customer experience.
Hotel Chocolat talks up ‘direct marketing skills’ as profits soar
Charlotte RogersThe chocolatier claims its “brand appeal and direct marketing skills” have helped the business grow both sales and profits, with its DTC model proving to be a “huge advantage”.
How to meet your customers where they are using cross-channel engagement
Mary KearlEngaging with customers across channels can be transformative for marketing results, but you need to know which combination of channels to use and when.
Cutting through the noise: How to make your brand stand out online
Steve HemsleyAt an Econsultancy Live virtual roundtable, senior marketers in the home and garden sector debated how best to promote products creatively and prioritise customer experience in today’s shifting ecommerce ecosystem.
How ecommerce brands can solve the challenges of iOS 15 with SMS marketing
Talia ShaniApple’s latest mobile operating system, iOS 15, is here and it’s having a serious impact on email marketing. SMS is the solution.
GDPR: What might the government’s overhaul mean for marketers?
Michaela JeffersonWith the government revealing it plans to rethink its data protection policies, what could the potential changes mean for marketers?
Bounce back on the horizon as marketing budgets poised for growth
Michaela JeffersonThe latest IPA Bellwether data anticipates particularly strong growth in main media advertising over the coming year, suggesting marketers are plotting a return to brand building.
We’ll never know if ABM really works, but it doesn’t matter
David van SchaickAccount-based marketing’s necessarily small scale makes rigorously measuring its effectiveness implausible, but all that matters is giving sales teams reason to believe.
Lockdown 2.0: A survival guide for marketers
Marketing Week PartnerWith shops closed once more and consumers tiring of living their lives online, physical mail matters more than ever for brands.
Four steps to make email marketing more effective
Marketing Week PartnerBrands need to be able to automate email content and campaigns at scale to achieve the personalisation necessary to maximise the channel’s performance.