Asda hails price focus and loyalty scheme for delivering growth
Niamh CarrollThe supermarket says its loyalty scheme, Asda Rewards, is acting as a “key revenue driver” for the business.
Danone eyes ‘selective price increases’ as volumes grow
Niamh CarrollDespite returning to positive volume growth, Danone’s CFO says the business will continue to make strategic price increases behind its “differentiated” products.
Tesco CEO claims retailer ‘more competitive than ever’ on value
Niamh CarrollTesco retains a “healthy dose of paranoia” about taking on the “intensely competitive” supermarket category, despite value play delivering market share gains.
Sainsbury’s follows Tesco with ‘Low Everyday Prices’ push
Niamh CarrollSainsbury’s new initiative, which replaces its Price Lock promotion, bears an identical name to a similar scheme from Tesco.
Aldi doubles down on price promise as growth slows
Matthew ValentineThe discounter has pledged to cut more prices in 2024 than ever before.
Legoland owner to introduce dynamic pricing
Molly InnesThe decision to charge visitors more during peak summer periods comes as Merlin Entertainment reports lower than pre-pandemic visitor numbers.
Adidas weans itself off discounting amid ‘better than expected’ performance
Niamh CarrollCEO Bjørn Gulden admits the company still has a “long way to go” as it seeks to build brand equity and recover from a disrupted few years.
‘Playing offence’: Birds Eye owner on its strategy for volume growth in 2024
Niamh CarrollHaving grown revenue through price increases last year, Nomad Foods is stepping up its marketing investment and innovation to return to volume growth.
P&G CEO says ‘willingness to change’ is key to being a ‘constructive disruptor’ in brand building
Chris SutcliffeThe consumer goods giant is committing to further investment in marketing efficiency as it seeks to drive category growth in beauty and home care.
Premier Foods expresses confidence in ‘really strong toolbox’ to drive volume growth
Niamh CarrollIncreased prices have played a significant role in Premier Foods’ sales growth in recent years. This boost is now fading, but the business is confident in its formula of brand investment and innovation to drive continued success.
Primark credits the right ‘pricing versus volume’ balance for sales uplift
Chris SutcliffePrimark owner Associated British Foods says the business spends “every day… worrying about whether we got the right price points”.
Ocado credits shift in marketing strategy for improved customer retention
Chris SutcliffeThe online supermarket has revealed increases in active customers and volume growth following a step change in marketing strategy.
M&S credits decision to curb promotions in clothing and home for stronger festive sales
Josh StephensonM&S enjoyed a strong festive period bolstered by a rejuvenated clothing and home line and a growing uptake of its value food proposition.
Tesco hails ‘powerful combination’ of value and quality for ‘strong’ performance
Chris SutcliffeSupermarket chain Tesco has posted “strong” results for its third quarter and Christmas period, which it ascribes primarily to its focus on value.
Sainsbury’s credits price and product offer for Christmas gains
Chris SutcliffeThe supermarket has recorded strong Q3 performance driven by grocery volume sales increases – which it attributes to investment in value and own-brand ranges.