Tesco marketing boss to leave the business
Niamh CarrollGroup customer director Emma Botton has been with Tesco for eight years, taking on the most senior marketer last year after chief customer officer Alessandra Bellini left the business.
Tesco CEO claims retailer ‘more competitive than ever’ on value
Niamh CarrollTesco retains a “healthy dose of paranoia” about taking on the “intensely competitive” supermarket category, despite value play delivering market share gains.
This Much I Learned: Tesco and BBH unpack an award-winning agency/client relationship
Marketing Week ReportersIn the latest episode of Marketing Week’s podcast series, Tesco marketing boss Emma Botton and BBH London CEO Karen Martin share the secrets of their partnership.
Tesco ‘disappointed’ as it loses appeal against Lidl logo ruling
Molly InnesTesco will need to change its Clubcard Prices logo in the coming weeks as it loses its appeal against last year’s ruling, which found it had infringed on Lidl’s trademark.
Tesco hails ‘powerful combination’ of value and quality for ‘strong’ performance
Chris SutcliffeSupermarket chain Tesco has posted “strong” results for its third quarter and Christmas period, which it ascribes primarily to its focus on value.
‘Don’t show up differently’: Tesco launches Christmas ad that extends its focus on quality and value
Chris SutcliffeTesco has launched its Christmas ad for 2023 – but despite the festive trappings its group customer director Emma Botton says it is important to be consistent for its consumers.
How Tesco reached 42 million people on TikTok
Marketing Week ReportersSome 3,000 entries were submitted via TikTok to become the voice of Tesco’s checkout, helping the supermarket deliver a 7% uplift in Clubcard use.
‘All hell broke loose’: CMOs from Tesco, Costa and Octopus on the mistakes that shaped them
Josh StephensonMarketing leaders from Tesco, Costa Coffee and Octopus Energy share three cautionary tales about what can go wrong – and how to set it right – during your marketing career.
Tesco chief: ‘I don’t see marketing as a cost. I see it as an investment’
Chris SutcliffeAs Tesco raises its profit forecast on the back of easing food cost inflation, its chief executive looks to highlight provenance and loyalty in marketing spend.
Tesco promotes Emma Botton to customer director amid restructure
Lucy TesserasThe reshuffle follows the announcement that chief customer officer Alessandra Bellini will be leaving Tesco at the end of September.
Tesco’s top marketer Alessandra Bellini to leave
Josh StephensonAlessandra Bellini, Marketing Week’s Marketer of the Year in 2020, will leave the role at the end of September, prompting a restructure that will see the chief customer officer role scrapped and a new dual unit created.
Tesco’s CMO on making Clubcard stand out in a sea of loyalty schemes
Niamh CarrollTesco evolved its Clubcard offer, adding exclusive member discounts in 2020, which many rivals have looked to emulate, but its top marketer argues its proposition still stands out thanks to its “unrivalled” customer data.
Lidl entitled to injunction to stop Tesco using Clubcard logo, court rules
Molly InnesIt could cost Tesco £8m to remove its Clubcard prices marketing assets, following the supermarket’s second loss against Lidl at the High Court in its long-standing trademark dispute.
Tesco claims it is winning share from Waitrose and M&S
Niamh CarrollTesco says it has made share gains from more premium retailers for nine consecutive quarters as consumers choose the supermarket for more “treat occasions”.
Tesco accused of misleading customers with ‘unclear Clubcard pricing’
Rachel LawlerConsumer group Which? says Tesco’s Clubcard Prices deals are unclear and “could be breaking the law”, but even if Tesco is forced to make prices clearer analysts suggest it won’t have “any real negative impact”.