Marketing news, analysis, opinion and ad campaigns on Diageo, the company behind brands including Guinness, Smirnoff and Baileys.

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What caused Diddy to turn on Diageo?

Mark Ritson

After a successful and lucrative partnership on vodka brand Ciroc spanning more than 15 years, Sean Combs filed a law suit against Diageo this week, accusing the business of racism and neglect. Whatever the outcome, it looks like the end of the relationship.