In the latest of a series exploring marketing leaders’ mistakes, Cancer Research’s Philip Almond describes an incident where acting in a “naïve and idealistic” way came at the cost of commercial success.
Addressing its reputational crises head on with new podcast series, mining company Rio Tinto is on a mission to nurture its brand.
On the brink of administration and looking for a new buyer, the retailer needs some love if it’s going to survive on the UK high street.
The electronics company is highlighting its innovation heritage in a campaign aimed at owning a new category of artificial intelligence-powered products, a move that sees it dial up its brand credentials to drive consideration.
The Post Office has taken a hit across key brand metrics including buzz and reputation.
Brands continue to have to navigate a hyper-polarised world in 2024, in which they can be inadvertently dragged into political and social debates.
The Competition and Markets Authority will probe the extent price promotions are only available to people who sign up for loyalty cards.
Bumble’s VP EMEA and APAC marketing Naomi Walkland explains how the female-first dating app kept the brand focused on its core proposition even as it diversified into new products and territories.
The high street retailer’s 2023 Christmas campaign is the first created by Saatchi and Saatchi.
Marks & Spencer’s ongoing investment in style and Sparks has led to growth in sales and profit but chief executive Stuart Machin argues the journey is not over.
M&S Food is bringing back Dawn French for a third installment of its Christmas fairy campaign. This year she is joined by Hollywood A-listers Ryan Reynolds and Rob McElhenney.
The clothing and home campaign for M&S features a number of celebrities including Hannah Waddingham encouraging the public to embrace only the things they love about the festive season.
The world’s largest building society is undertaking its biggest rebrand in almost 40 years. Here’s why 2023 was the moment to do so.
The drinks company is looking to get even smarter with the investment choices it makes with increasing use of analytics tools that will allow it to improve performance across its portfolio, and not just on the flagship Jameson and Absolut brands.
M&S is outperforming its high street rivals across all key brand health metrics, according to data from YouGov BrandIndex.