Retail media spend up 12% in 2023 as digital landscape shifts
Molly InnesOverall digital advertising spend grew 11% in 2023 to £29.6bn, according to data from IAB and PwC.
Main media budgets down as brands ponder economic recovery
Grace GollaschAs “greenshoots” of economic recovery appear, marketers are shifting focus to promotions, events and direct marketing, according to the latest IPA Bellwether report.
Domino’s CEO: Decision to ‘tactically hold back’ marketing spend in Q1 was ‘the right thing to do’
Lucy TesserasDomino’s says sales dipped in January but its CEO stands by the decision to “hold back” marketing spend, so it can put more investment behind a raft of upcoming launches, including a £4 lunch deal and its loyalty scheme.
More data does not always mean more effective marketing
Jerry DaykinMedia buying is trending towards hyper-personalisation, but sometimes broader targeting through high-quality media will reach more potential customers.
Co-op joins retail media network race
Molly InnesCo-op’s foray into the retail media network space comes off the back of an increased focus on first-party data and membership scheme changes.
Five trends that will shape media in 2024
Michaela JeffersonFrom AVOD and retail media to artificial intelligence, we share the five trends that will shape media in 2024.
Auto Trader looks to ‘underrepresented’ groups for its largest-ever marketing investment
Chris SutcliffeThe automotive marketplace is making its biggest ever increase in marketing spend to entice younger and female audiences into its ecosystem.
Three ways marketers can make their media plans more sustainable in 2024
Marketing Week PartnerEvery wasted ad click contributes to carbon emissions, so brands must make sustainable media a higher priority in the coming year.
‘We have to adapt and change’: How will marketers manage marcom spend in 2024?
Michaela JeffersonOptimism is in short supply as marketers face up to another year of constrained spend – but where that spend will be directed is ever-evolving.
Is an inability to understand audiences holding back women’s sport?
Molly InnesBrands and broadcasters should be developing fan bases more to transform attention into revenue for women’s sport.
Peter Field: Marketers are too disinvested in TV advertising
Chris SutcliffeTV is among the strongest media for landing effective advertising messages, argues analyst Peter Field – but “the god damn effective” channel remains undervalued compared to its nearest digital rivals considering the business outcomes it offers.
‘Turbocharging’ its mission: Why Tony’s Chocolonely is now investing in paid media
Niamh CarrollUntil very recently, Tony’s Chocolonely had never spent a penny on paid media, preferring to use earned and organic channels, however, it became ‘impatient’ with the pace of change and has now changed tack.
How NatWest’s B2B arm is upping creativity to reach a new generation of business customers
Chris SutcliffeNatWest has been building a culture of creative B2B marketing into its business, focusing on finding underpriced attention across social media to market its B2B products faster and more efficiently.
How Currys’ marketers made the case for brand building
Chris SutcliffeCurrys’ rebrand has reached its two-year anniversary, helping kickstart a marketing transition that has seen its marketers better able to make the case for brand investment.
Nationwide achieves ‘exceptional’ short-term brand uplift score for relaunch ad
Chris SutcliffeNationwide’s ad unveiling its rebrand scores within the top 10 percent of consumer banking ads, according to data from effectiveness firm System1.