‘Creativity only gets you so far’: Is it time for marketers to become financially fluent?
Matthew ValentineIs a lack of financial savvy holding marketers back from ascending to the top jobs in business?
‘No substitute for truth-led ideas’: What AI means for marketing creativity
Matthew ValentineAI: Beyond the Hype. Is there a role for AI in creative “co-creation” that is both effective and ethical?
Workday’s CMO on why humour is a ‘real differentiator’ in B2B
Matthew ValentineAfter seeing consideration and awareness increase “considerably”, Workday is following up last year’s ‘Rock Star’ Super Bowl ad with another emotionally driven execution starring Travis Barker and Gwen Stefani.
‘We’re not fiddling around the edges’: How one B2B giant went all out for brand
Matthew ValentineAddressing its reputational crises head on with new podcast series, mining company Rio Tinto is on a mission to nurture its brand.
How Specsavers, Rowse Honey and Quaker proved the ‘power of print’
Matthew ValentineFrom dialling up the humour to tackling social injustice, these companies successfully used print to build long term brand equity, according to Kantar’s ‘The Works’ study.
Nationwide ads banned for ‘misleading customers’ over branch closures
Matthew ValentineAfter a series of complaints, including from rival Santander, the ASA ruled consumers may be led to believe the building society would not close branches in the long term.
Aldi doubles down on price promise as growth slows
Matthew ValentineThe discounter has pledged to cut more prices in 2024 than ever before.
Innovation, TV, generative AI: 5 interesting stats to start your week
Matthew ValentineWe arm you with all the numbers you need to tackle the week ahead.
Heinz on its mission to move ‘at the speed of culture’ to create an ad in five days
Matthew ValentineSince launching its global platform ‘It has to be Heinz’, the food brand has been able to move at pace to respond to local trends, allowing it to create its latest ad in record time.
Asda, Boohoo and Asos to change green claims in ads after watchdog probe
Matthew ValentineThe Competition and Markets Authority says the changes the retailers have committed to will “set a benchmark for how fashion retailers should be marketing their products”.
Just 4% of marketers think 5 days in the office is necessary
Matthew ValentineThe largest chunk of respondents to a Marketing Week poll suggest one to three days in the office is the right amount.
Can marketers delegate decision making to AI?
Matthew ValentineAI: Beyond the Hype. Marketers look set to benefit from delegating certain aspects of decision making to AI, that is if they can negotiate the pitfalls.
Ocado outperforms grocery rivals as it records strong start to the year
Matthew ValentineOcado’s marketing drive looks to be paying off as market share and revenues grow in 2024’s first quarter.
‘Constantly looking for reinvention’: Andrex on its plan to bolster its position as category leader
Matthew ValentineMarket-leader Andrex is “redefining” its role as a brand by tackling embarrassment around the topic of toileting in a category where consumers are often reluctant to engage.
People twice as likely to trust ads after seeing watchdog’s awareness drive
Matthew ValentineTrust in online ads hit 36% among consumers exposed to the ASA’s campaign, with trust in TV adverts rising to 46%.
Consumer confidence stalls but there is hope a return to normality is ‘not far away’
Matthew ValentinePeople’s view of their personal finances over the coming year is in positive territory for the first time in two years.