‘The clock is ticking’: CMOs on the merits of succession planning
Some CMOs are “selfish” staying in their posts too long and not letting others progress, suggests Asahi CMO Grant McKenzie.
By Molly Innes
Effective succession planning plays a critical role in the development of marketing teams and the growth of brands. However, it’s not always top of the agenda for CMOs who may be looking to deliver at short-term growth over long term gains.
But when done right succession planning can be transformational.
It offers “business continuity,” says Gareth Turner, founder of agency Big Black Door and former Weetabix head of marketing. He explains from a business point of view, succession planning translates to “identifying risk”, whereas for individuals it’s about promotion opportunities, broadening opportunities and diagonal/horizontal moves.
