McDonald’s CEO: Personalisation is key in driving greater frequency and spend
Grace GollaschInvesting in digital capabilities to “personalise the experience” will drive profitability for the company, McDonald’s CEO says.
Investing in digital capabilities to “personalise the experience” will drive profitability for the company, McDonald’s CEO says.
Morrisons CMO Rachel Eyre describes loyalty as a two-way street so says the supermarket must be “hyper-personalised” in its offer to get more people “voting with their feet”.
Sainsbury’s reported higher than expected profit growth and increased optimism for its Nectar loyalty proposition, which it says is strengthening its retail media offer.
The direct-to-consumer flower business is reducing its marketing spend as it shifts its focus from growth to profitability, following £100m in operating losses last year.
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Currys says its transition from product to brand-focused marketing is driving the creation of “customers for life” in the UK and Ireland.
Co-op, which introduced member pricing last year, will now abandon its rewards-based system in favour of focusing on “much more rewarding” exclusive discounts.
The online supermarket has revealed increases in active customers and volume growth following a step change in marketing strategy.
After many delays Google is finally transitioning users away from third-party cookies – but some brand marketers are still scrambling to keep up.
The beauty and pharmaceutical retailer says a “record-breaking” Black Friday delivered its best-ever sales day on boots.com.
Clothing retailer Next has delivered better than anticipated full price sales in November and December, which it attributes to investment in its online services.
The Competition and Markets Authority will probe the extent price promotions are only available to people who sign up for loyalty cards.
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Data storytelling empowers brands to go beyond placing relevant offers in front of consumers to making them feel truly seen and valued and not sold to.