McDonald’s CEO: Personalisation is key in driving greater frequency and spend
Grace GollaschInvesting in digital capabilities to “personalise the experience” will drive profitability for the company, McDonald’s CEO says.
‘Show you we know you’: Morrisons’ CMO on its mission to win customers back
Grace GollaschMorrisons CMO Rachel Eyre describes loyalty as a two-way street so says the supermarket must be “hyper-personalised” in its offer to get more people “voting with their feet”.
Sainsbury’s invests in marketing capability and agency relationships as it eyes growth
Molly InnesSainsbury’s reported higher than expected profit growth and increased optimism for its Nectar loyalty proposition, which it says is strengthening its retail media offer.
Bloom & Wild focuses on customer retention over acquisition as it chases profitability
Niamh CarrollThe direct-to-consumer flower business is reducing its marketing spend as it shifts its focus from growth to profitability, following £100m in operating losses last year.
Marketoonist on abandonment
Tom FishburneTom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne See more of the Marketoonist here
Secrets to earning emotional loyalty: How green initiatives drive customer engagement
Marketing Week PartnerFind out how brands can use sustainability for stronger relationships with customers.
Currys CEO says brand focus has led to ‘consistently improving’ customer confidence
Chris SutcliffeCurrys says its transition from product to brand-focused marketing is driving the creation of “customers for life” in the UK and Ireland.
Co-op overhauls loyalty scheme to focus exclusively on member pricing
Niamh CarrollCo-op, which introduced member pricing last year, will now abandon its rewards-based system in favour of focusing on “much more rewarding” exclusive discounts.
Ocado credits shift in marketing strategy for improved customer retention
Chris SutcliffeThe online supermarket has revealed increases in active customers and volume growth following a step change in marketing strategy.
Marketers prioritise own data as ‘illusion of control’ from third-party cookies vanishes
Chris SutcliffeAfter many delays Google is finally transitioning users away from third-party cookies – but some brand marketers are still scrambling to keep up.
Boots delivers ‘biggest ever day’ of digital sales on Black Friday
Chris SutcliffeThe beauty and pharmaceutical retailer says a “record-breaking” Black Friday delivered its best-ever sales day on boots.com.
Next credits strong online sales for ‘better than anticipated’ Christmas
Chris SutcliffeClothing retailer Next has delivered better than anticipated full price sales in November and December, which it attributes to investment in its online services.
Competition watchdog to open investigation into supermarket loyalty schemes
Chris SutcliffeThe Competition and Markets Authority will probe the extent price promotions are only available to people who sign up for loyalty cards.
The future of digital advertising: Four key trends shaping 2024
Samantha AllisonMacroeconomic trends, first-party data and the influence of artificial intelligence will all be instrumental for marketers next year.
How data storytelling puts the customer at the heart of the message
Marketing Week PartnerData storytelling empowers brands to go beyond placing relevant offers in front of consumers to making them feel truly seen and valued and not sold to.