Sainsbury’s reported higher than expected profit growth and increased optimism for its Nectar loyalty proposition, which it says is strengthening its retail media offer.
Brands need to work ‘hand in glove’ with agency partners to get the best results, suggests Matalan marketing boss Ali Jones as she undergoes brand transformation.
In the latest episode of Marketing Week’s podcast series, Tesco marketing boss Emma Botton and BBH London CEO Karen Martin share the secrets of their partnership.
More marketers are outsourcing than not – but should this be a cause for concern?
VCCP led the way as the top agencies in the world were celebrated at the Oystercatchers Awards 23.
Every wasted ad click contributes to carbon emissions, so brands must make sustainable media a higher priority in the coming year.
In the coming year, marketers will not only need to enhance their personalisation and AI capabilities, but also their use of technologies that make campaign creation more sustainable.
The high street retailer’s 2023 Christmas campaign is the first created by Saatchi and Saatchi.
Consumer interest in eBay’s fashion offerings skyrocketed this year, thanks to a campaign from agency DEPT that bridged TikTok, TV and everything in between.
‘Next Stop, McDonald’s’, the follow-up to its high-performing ‘Fancy A McDonald’s’ ad, achieves a “good” branding score but falls short of its successor, according to data from System1.
In the first of a new five-part series in partnership with BetterBriefs, Tom Fishburne, aka the Marketoonist, shares an exclusive cartoon while Peter Field and Wiemer Snijders analyse why lack of clarity and consistency on objectives when brief setting is hindering success.
PepsiCo Europe marketing director Nancy Croix spoke at a panel at IPA Business Growth Conference on why in-housing doesn’t mean an end to agency relationships – and may even strengthen them.
The company’s customer directors tell Marketing Week it was Saatchi & Saatchi’s focus on differentiation, understanding of “the demands of modern retail marketing”, and its “smart, strategic, exciting” creative ideas that helped secure it the account.
After a pitch process that began in February, Saatchi & Saatchi will take over from Adam&eveDDB as the partnership’s advertising agency.
With a number of brands parting ways with their creative agency since the beginning of the year, when is the right time to terminate a previously successful partnership and does it always lead to better ads?