Promotions, advertising, long-term effectiveness: 5 interesting stats to start your week
Marketing Week ReportersWe arm you with all the numbers you need to tackle the week ahead.
Consumer & Market Trends
Marketers need to accept they are no more empathetic than anyone else
Andrew TenzerMarketers may like to be believe they can identify with a wide range of people but, in reality, they are as likely to be led by their biases as anyone else.
Consumer confidence is up but progress feels like it is in ‘slow motion’
Josh StephensonPeople’s view of their personal finances improves in April but hides a general flatness to consumer confidence that is taken a while to shift.
Retail sales ahead of inflation despite ‘fragile’ consumer confidence
Niamh CarrollFood sales in particular saw “significant” volume growth in March, as British Retail Consortium data shows an early Easter helped boost sales.
Marketoonist on market research
Tom FishburneTom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne See more of the Marketoonist here
The red-flag signs it’s time to rethink your marketing technology
Marketing Week PartnerIf engagement is falling, your technology isn’t serving your objectives or campaign stagnation is creeping in, it may be time to switch or upgrade your marketing platform. Here’s what you should know.
Retail sales, inflation, investors’ view of brand: 5 interesting stats to start your week
Niamh CarrollWe arm you with all the numbers you need to tackle the week ahead.
Consumer confidence stalls but there is hope a return to normality is ‘not far away’
Matthew ValentinePeople’s view of their personal finances over the coming year is in positive territory for the first time in two years.
Job security, retail footfall, promotional spending: 5 interesting stats to start your week
Niamh CarrollWe arm you with all the numbers you need to tackle the week ahead.
Consumer confidence falls slightly as UK shows ‘resilience’ in face of recession
Molly InnesFollowing a ‘surprise’ two-year high last month, consumer confidence has fallen.
SME marketing plans, grocery price inflation, wellbeing claims: 5 interesting stats to start your week
Niamh CarrollWe arm you with all the numbers you need to tackle the week ahead.
Profit warnings, overworked marketers, biased AI concerns: 5 interesting stats to start your week
Niamh CarrollWe arm you with all the numbers you need to tackle the week ahead.
Consumer confidence reaches two-year high after ‘surprise’ boost
Lucy TesserasAll five measures that go towards GfK’s Consumer Confidence Index increased in January.
Retail sales, inflation, marketing budgets: 5 interesting stats to start your week
Niamh CarrollWe arm you with all the numbers you need to tackle the week ahead.
Global marketing budgets, market research, fake reviews: 5 interesting stats to start your week
Niamh CarrollWe arm you with all the numbers you need to tackle the week ahead.