Christmas priorities, consumer confidence, generative AI: 5 interesting stats to start your week
Niamh CarrollWe arm you with all the numbers you need to tackle the week ahead.
Consumer & Market Trends
Consumer confidence ‘regains momentum’ as optimism rises
Lucy TesserasFalling inflation, higher interest rates and rising weekly earnings boosted people’s confidence in August.
Henkel CEO: ‘Streamlined’ company is driving more efficient marketing
Niamh CarrollHenkel has been undergoing a restructure in its consumer brands division since early 2022, something which CEO Carsten Knobel says has led to more “focused” marketing.
ITV’s profits tumble amid wider ad recession
Molly InnesITV’s CEO says it’s “impossible to tell” when advertising revenue will recover but there’s “no feeling” it’s not going to be OK and she is optimistic going into the second half of 2023.
Unilever’s new CEO declares focus on product superiority
Niamh CarrollUnilever’s new CEO, Hein Schumacher, has said the company will focus on ensuring its products perform better than the competition as it seeks to grow its margins and return to volume growth.
Recruitment intent falters as brands continue to feel the pinch
Josh StephensonData from IPA Bellwether shows a drop in the net percentage of firms looking to hire in the next three months as the market continues to struggle in the face of economic headwinds.
Ocado takes marketing ‘back to basics’ as losses deepen
Josh StephensonOcado’s CEO called discounting a “balancing act” as the online supermarket revealed it slashed its marketing budget by nearly a third in the first half of the year.
Marketoonist on crossing ‘the chasm’
Tom FishburneTom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne See more of the Marketoonist here
PepsiCo CEO credits ‘remarkable’ marketing teams for minimising price elasticities
Lucy TesserasInvestment in marketing has helped PepsiCo improve “perceived value”, meaning it has been able to raise prices without losing customers.
Success measures, brand awareness, irrelevant messaging: 5 interesting stats to start your week
Niamh CarrollWe arm you with all the numbers you need to tackle the week ahead.
Nike to move away from promotions in search of ‘profitability recovery’
Molly InnesThe sports giant is eyeing long-term growth with its “membership offensive” alongside a move away from promotions and a move back to wholesale.
Consumer confidence shows ‘encouraging’ signs of recovery
Lucy TesserasConsumer confidence is in the best place it’s been for 17 months, but marketers are urged to continue exercising caution as it “could all get far worse”, according to the latest data from GfK.
Most consumers less loyal to brands as cost of living crisis increases bargain hunting
Josh StephensonConsumers are increasingly looking around for the best price, with 52.9% willing to switch brands if they can save money.
Marketoonist on the impact of ChatGPT
Tom FishburneTom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne See more of the Marketoonist here
B2B firms that make an explicit promise have 48% more chance of increasing brand health
Josh StephensonResearch from LinkedIn’s B2B Institute and Warc suggests showing a “promise to the customer” could be revolutionary for B2B brands looking to increase their brand marketing spend.