Cost of living, loyalty schemes, retail sales: 5 interesting stats to start your week
Niamh CarrollWe arm you with all the numbers you need to tackle the week ahead.
Consumer & Market Trends
Consumer spending, discounters, personalisation: 5 interesting stats to start your week
Marketing Week ReportersWe arm you with all the numbers you need to tackle the week ahead.
Marketoonist on generative AI tools
Tom FishburneTom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne See more of the Marketoonist here
‘A big transition’: How Boohoo Group’s marketing strategy is evolving
Molly InnesAs Boohoo Group integrates new brands into the fold and expands into the US, it has become more customer centric and less focused on last-click ROI, with its top marketer admitting it hadn’t been “spending our money effectively”.
Data privacy, sponsorship, online accessibility: 5 interesting stats to start your week
Niamh CarrollWe arm you with all the numbers you need to tackle the week ahead.
Consumer confidence inches up but overall picture ‘remains grey’
Lucy TesserasConsumer confidence increased slightly in March, but as people continue to grapple with sky-high food prices and energy bills there are no “compelling signs” things are going to improve any time soon.
‘All up for grabs’: Which brands will dominate the no and low alcohol market?
Niamh CarrollIn an increasingly cost-conscious consumer environment, there could be an opportunity for private label brands to take share in the no and low alcohol sector, say analysts. But they’ll have to fight off rising competition from both alcohol giants and independent brands alike.
John Lewis Partnership insists transformation plan ‘on track’ despite £234m loss
Molly InnesInflation hit the John Lewis Partnership “like a hurricane”, says chair Sharon White, with “strong sales” at John Lewis offset by declining sales at Waitrose.
Lessons for brands from the metaverse frontline
Marketing Week PartnerThe latest instalment in our series examines what marketers can learn from brands seeing results in the metaverse.
Switch to own label accelerates as grocery inflation passes 17% for the first time
Lucy TesserasThe trade down to own label “shows little sign of stopping”, according to Kantar’s latest data, with Aldi and Lidl also continuing to steal market share.
How to navigate the potential pitfalls of the metaverse
Marketing Week PartnerWe take a look at how brands can reap the benefits of the metaverse while managing the possible risks.
Consumer confidence makes ‘surprising rebound’ from historic lows
Michaela JeffersonGfK’s Joe Staton says the improvement is “welcome news”, following nine straight months of rock bottom confidence scores.
‘Concentrate on what you can control’: How marketing can work smarter in a recession
Morag Cuddeford-JonesRecent years have delivered uncertainty on an unprecedented scale, and while this shows no signs of changing, marketers should rely on their brand foundations and put trust in investing for the future.
Marketing salaries, SME budgets, social commerce: 5 interesting stats to start your week
Marketing Week ReportersWe arm you with all the numbers you need to tackle the week ahead.
Super Bowl ad winners, brand Britain, marketing’s value: 5 interesting stats to start your week
Niamh CarrollWe arm you with all the numbers you need to tackle the week ahead.