How brands are creating memorable experiences with AR
Marketing Week PartnerLeading creators reveal how to harness the power of augmented reality for brand marketing.
Lessons for brands from the metaverse frontline
Marketing Week PartnerThe latest instalment in our series examines what marketers can learn from brands seeing results in the metaverse.
Bottling the buzz: How to optimise influencer marketing spend through mobile messaging
Marketing Week PartnerFashion brands have gone ‘all in’ on influencer engagement. But while ever-closer partnerships offer a highly effective way of reaching younger audiences, what happens when they miss the post on social media?
Why marketers must understand design better
Marketing Week PartnerAppreciation of the design process should permeate an entire organisation, not just its in-house creative team.
How ABM gave Verizon a strategy for its new ‘growth engine’
Marketing Week PartnerWith a new challenge to grow a specialist business area, the communications giant turned to account-based marketing to power growth through global system integrators.
How data privacy gives digital marketing a new purpose
Marketing Week PartnerBrands are now expected to deal with personal data on the individual’s terms, which means they need to adapt their digital marketing approach, but this also creates an opportunity to reappraise the role digital can play.
How to navigate the potential pitfalls of the metaverse
Marketing Week PartnerWe take a look at how brands can reap the benefits of the metaverse while managing the possible risks.
Follow the fan journey: Why live music partnerships start long before the event
Marketing Week PartnerLive music experiences are places where brands can literally surprise and delight fans, so long as they are in tune with their euphoria and make the most of the marketing opportunity by starting early, while fans are in the discovery and planning phases.
How direct mail taught MoneySuperMarket’s CMO the discipline of truly impactful campaigns
Marketing Week PartnerIn the first of a series of exclusive interviews with marketing veteran Rory Sutherland, created by Marketreach for its new Mail Unleashed campaign, Lis Blair, CMO at MoneySuperMarket, explains what she’s learned from the discipline of crafting direct mail campaigns.
Could your brand thrive in the metaverse?
Marketing Week PartnerNot all brands will translate equally well to the metaverse: if it features in your marketing strategy, make sure it’s for the right reasons.
Performance on people’s terms: How to drive growth while respecting privacy
Marketing Week PartnerAdvertisers can no longer rely on browser-based technologies to power performance campaigns, but they can still deliver growth without compromising privacy by using API technology.
How TV helps brands jump over the moon
Marketing Week PartnerBrands of all sizes are increasingly using TV advertising to take them to the next stage of growth, and recognising the effectiveness it delivers.
Practical steps to get your brand metaverse-ready
Marketing Week PartnerConsidering a brand activation in the metaverse? Here’s how to plan for success.
Why ‘brand gen’ is the secret to effective, full-funnel B2B campaigns
Marketing Week PartnerBrand marketing and demand generation are too often separated, which leads to misalignment and loss of impact. B2B marketers should look to ‘brand gen’ campaigns to unite them.
How to set up a marketing organisation for growth in today’s media landscape
Marketing Week PartnerEmbracing data-driven marketing is vital for business growth, but to achieve this organisations need to commit to constant experimentation and learning.