Leading through crises: Tips from Marketing Week’s Top 100 marketers
Marketing Week PartnerWhile it seems like the world is ricocheting from one crisis to another, a panel of Marketing Week’s Top 100 marketers discussed how to keep a cool head.
A design for life: How to make digital marketing sustainable
Marketing Week PartnerMarketers have a responsibility to integrate sustainable thinking across their whole discipline, acknowledging and reducing the carbon footprint of digital activity.
Data, tech, and teams: The ingredients of a winning campaign
Marketing Week PartnerVirgin Media O2 and Monzo reveal how de-siloing data and teams can optimise the customer experience.
‘Zero-party’ data: Rebuilding consumer trust in data sharing
Marketing Week PartnerBy creating rewarding experiences that give consumers reasons to share information willingly, brands can earn greater trust as ‘data guardians’ while powering more relevant personalised marketing.
Mining for gold: How to make personalisation work for your customers
Marketing Week PartnerFestival of Marketing delegates debated how to personalise efficiently while building customer trust, with suggestions ranging from new roles for ‘gold nugget miners’ to simply paying attention to customers’ experiences.
‘A £5m opportunity’: How Studio Retail used data to transform its media mix
Marketing Week PartnerLooking to accelerate its transformation from a reliance on catalogues to a fully digital ecommerce approach, Studio Retail used data and modelling to discover how customers could be more effectively reached through digital and TV marketing.
Scenario planning: A silver bullet for adaptable marketing
Marketing Week PartnerBrands heading into a likely recession need to plan using data that can quantify the impacts of reducing, maintaining or even increasing marketing budgets.
Taking control in challenging times: How to get the best out of your team and your digital assets
Marketing Week PartnerIn uncertain times, having control of your digital assets is essential. Even as organisations tighten their belts, investing in marketing remains good practice.
Can privacy and personalisation co-exist?
Marketing Week PartnerSome of the UK’s most illustrious marketers give their views on the value of personalisation and how brands can balance it with a privacy-first approach.
How marketers can optimise spend to deliver a 50% uplift in ROI
Marketing Week PartnerNielsen’s new analysis shows 50% of planned media channel investments are too low for optimal ROI, while planned spending overall is also 50% too low.
What marketers need to know about ethics in modern marketing
Marketing Week PartnerMarketing ethics is an increasingly complex and risk-strewn area, which makes it more important than ever for marketers to be well versed in its principles.
Are you paying attention to attention?
Marketing Week PartnerCommon metrics such as reach, frequency and impressions tell marketers nothing about advertising effectiveness. Attention is the metric that matters.
How to collaborate and conquer when creating digital experiences
Marketing Week PartnerCommunication is vital for collaboration, but developers and designers sometimes seem to speak different languages – here’s how to bridge the gap.
Why greenwashing should never wash with brands, or their agencies
Marketing Week PartnerBrands can’t pay lip service to sustainability, they must back up their creative with planet-friendly behaviours, the newly launched agency Morpho believes.
How the role of the CMO is evolving in an increasingly digitalised world
Marketing Week PartnerInsight-driven decisions and a data culture that supports creativity are the lynchpins of the CMO role in today’s digital economy.