How smart creativity drives results on TikTok
Marketing Week PartnerDeliver best-in-class campaign performance with exclusive insights from TikTok’s own research.
Elevating brand connections: The art of crafting engaging experiences
Marketing Week PartnerCrafting captivating interactions at every touchpoint presents brands with a unique opportunity to establish deep connections with their audiences, reaching new heights of success.
Automation: The path to building bridges in design and marketing
Marketing Week PartnerThe demands of digital advertising mean that automation is indispensable for aligning design and marketing.
How entertaining content boosts performance on TikTok
Marketing Week PartnerA recent Advertising Week Europe panel session revealed the full-funnel impact that a creative approach can have on a campaign.
Better content creation and management: Three best practices to boost your team
Marketing Week PartnerNavigating the latest trends in digital content can feel complex and challenging, here we take a look at a snapshot of some of the latest trends and best practices to help marketers stay ahead of the curve.
Where should brands turn when trust is in short supply?
Marketing Week PartnerResearch shows news brands can help advertisers establish a trusting relationship with consumers that translates into profit.
Les Binet’s five keys to maximising profit in tough times
Marketing Week PartnerDespite the threat of recession, marketers are not powerless to drive growth, as a new video series from the renowned effectiveness expert explains.
A new definition of trust: Why it’s about more than ethics
Marketing Week PartnerBuilding brand trust has a direct relationship to profit. Research from Newsworks reveals a new perspective on what’s behind it, its direct relationship to news brands, and how it can be managed to drive marketing effectiveness and revenue.
It’s time to rethink what makes a sustainable media mix
Marketing Week PartnerMarketers can no longer afford to put sustainability on the backburner. That includes selecting media that fully reflects their commitment to CSR. But how can they set aside misconceptions to ensure they’re making the right choice?
What marketers should look for from their loyalty platform
Marketing Week PartnerForrester’s latest research into the loyalty market demonstrates the things brands need from technology vendors, with Comarch named a strong performer.
How brands can tap into diverse, emerging audiences flocking to TwitchCon 2023
Marketing Week PartnerGlobal livestreaming service Twitch might be best known for gaming, but it’ll be far more than fans of RPGs (role-playing games) and triple-A titles flocking to its annual IRL gathering later this year. From fans of cooking, music and fashion, to DIY and interior inspo, thousands of diverse content creators and consumers will be making […]
The next era of data-driven advertising in TV is here. How can marketers make the most of it?
Marketing Week PartnerAddressable TV helps brands increase ROI with data-driven capabilities, including a new opportunity to reach audiences in market for their products.
How the metaverse could change our lives
Marketing Week PartnerThere are countless ways the metaverse may affect how we live, work and play – but with the future still unwritten, how should marketers plan for it?
AI has reached a tipping point: How could it be transformative for marketers?
Marketing Week PartnerAI has finally moved from being a speculative technology to a commonly used tool. Behind the hype, here are its key applications today and in the near future.
How to build better connections with consumers amid uncertainty
Marketing Week PartnerDuring periods of economic unpredictability, many brands will rightfully strive to optimise their investments, however it is important for them to be mindful of putting the customer experience first.