Why ‘brand gen’ is the secret to effective, full-funnel B2B campaigns
Brand marketing and demand generation are too often separated, which leads to misalignment and loss of impact. B2B marketers should look to ‘brand gen’ campaigns to unite them.
Nutanix is one of the world’s leading providers of enterprise cloud computing products, with revenues of $1.58bn in 2022. Right now, the brand is going to market with a new brand narrative, to communicate the value it offers customers and enable its sales teams to convert more effectively.
In this video interview, we ask vice-president of corporate marketing Annie Headley to explain how Nutanix is using the concept of ‘brand gen’ to get “better at executing impactful brand awareness and demand gen campaigns”, by uniting both ends of the funnel under one strategy.
Would you like to talk to The Marketing Practice about effective full-funnel campaigns? Get in touch.
