How to enhance customer loyalty through personalised experiences
Marketing Week PartnerThe hospitality industry thrives on providing customers with experiences designed around their preferences.
Four things we learned at the Festival of Marketing 2023
Marketing Week PartnerA roundup of some of the key insights from our partners at this year’s Festival.
How to harness audiences’ attention in a fragmented media landscape
Marketing Week PartnerToday’s consumers are inundated with media vying for their attention, as delegates heard at this year’s Festival of Marketing. So how can cultivating ‘fandom’ help brands cut through?
Why ‘emotional loyalty’ is the new opportunity for brands
Marketing Week PartnerTrue emotional connections between brands and customers boost revenue as well as retention, but marketers need an accurate understanding of the key trigger moments.
How eBay’s Love Island sponsorship changed the face of pre-loved fashion
Marketing Week PartnerConsumer interest in eBay’s fashion offerings skyrocketed this year, thanks to a campaign from agency DEPT that bridged TikTok, TV and everything in between.
Why brands should be part of the community on TikTok
Marketing Week PartnerMove aside, always-on marketing: brands need to be ‘always in’ to win the trust and attention of TikTok’s diverse communities.
Why marketing must focus on both sales today and loyalty tomorrow
Marketing Week PartnerOptimising marketing budgets for short-term and long-term objectives comes down to finding the sweet spot for customer lifetime value, as Boden’s performance marketing and CRM director revealed at the Festival of Marketing.
How travel brands can inspire wanderlust on TikTok
Marketing Week PartnerTikTok’s thriving #TravelTok community are hungry for travel brands to inspire and advise them for their next adventure.
How to build enduring brand equity in 2023 and beyond
Marketing Week PartnerFrom content’s role in modern branding to navigating challenging times, in this interview with Blackbear head of marketing Stefan Maritz, Bynder offers actionable insights for aligning brand awareness and value creation.
A roadmap for B2B content success: Experimentation, customer expectations and generative AI
Marketing Week PartnerAt a recent Bynder event, Forrester guest speaker Phyllis Davidson shared invaluable insights that can help marketers and CMOs enhance their content strategies and engage with their target audiences effectively.
How to build fandom on TikTok
Marketing Week PartnerTikTok communities are always hungry for fresh entertainment: here’s how to make sure your brand is part of the conversation.
The future of AI in the retail industry: What to expect
Marketing Week PartnerRegardless of what technology the future will bring, it is clear that artificial intelligence is already automating much of our work. In the long term, AI’s contribution to many industries will only increase.
How to create award-winning TikTok campaigns
Marketing Week PartnerTwo former TikTok Award winners share the secrets of their success.
AI’s double-edged sword: Will it help or hinder marketing creativity?
Marketing Week PartnerArtificial intelligence was the hot topic of Cannes. At two roundtable events hosted by global production house Tag, marketers debated the importance of experimentation and retaining creativity’s human touch as AI’s reach extends beyond simple automation.
Four key tips for your content strategy in 2023
Marketing Week PartnerDiscover how strategic investments in content operations, integrated ecosystems and content experiences can drive success for marketing professionals in 2023.