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Is marketing facing a soft skills crisis?
In an environment dominated by deadlines and delivery, are marketers letting their soft skills suffer?
In a landscape awash with AI, data and mass digitalisation, the expectations of marketers have shifted.
If at one time soft skills like creativity, communication and collaboration were prioritised by brands, now the capacity to crunch massive datasets, operate complex digital software and assess campaigns via analytics tools is just as often what marketers are judged on.
