‘Skills vs oomph’: How and where are brands finding standout marketing talent?
Marketing recruitment is changing, prioritising performance over skills, embracing flexibility and finding value in non-linear backgrounds.
The dynamic nature of the marketing industry can make recruitment feel like a perennial issue for brands. While there appears to be no shortage of marketing talent out there, finding the right fit takes time and careful consideration, compounded by fierce competition for talent, demand for new skills and the never-ending pressure to do more with less.
As marketers grapple with all these changes and challenges, many traditional recruitment practices are being upended in a bid to win talent. It is becoming less about specific skillsets and more about performance and personality. Brands are more open to looking outside the marketing industry, hiring without experience and considering more flexible appointments.
