As marketers become disillusioned with prolonged job interview processes, as stages and demands increase, what impact is this having on the industry?
Some CMOs are “selfish” staying in their posts too long and not letting others progress, suggests Asahi CMO Grant McKenzie.
Rather than only prioritising training for their teams, marketing leaders should carve out time for learning and rethink what ‘upskilling’ really means.
In an environment dominated by deadlines and delivery, are marketers letting their soft skills suffer?
In a bid to create best-in-class teams, how are marketers striking the balance between rewarding existing talent and bringing in new blood?
Leadership, communication and strategic thinking are the skills most prized by CMOs, according to new research, with functional experience lagging further behind.
Exclusive data from IPA Bellwether shows more brands are expecting job losses this quarter compared to last.
From setting the vision in a hybrid world to learning to play for “club and country”, marketers discuss the nuances of management.
The 2024 Career & Salary Survey reveals marketing has claimed a greater strategic role within business, as its influence and appreciation continue to grow.
From social media hype to the hybrid working debate, Marketing Week’s Career & Salary Survey explores how marketers’ attitudes to work are evolving in 2024.
Most marketers (64.6%) work for brands taking a hybrid approach to work, with three days a week in person the most common arrangement.
Marketers have embraced hybrid working, with nearly seven in 10 happy with the balance of days in the office and working from home.
If authenticity comes from within, marketers should free themselves from expectations and identify the difference between competencies and skills.
Marketers continue to jump between jobs, with more than two-thirds in their current role for less than three years.
Implementing AI in the recruitment process can help brands shake off bias and hire for skills over experience, headhunters suggest.