Marketers on the ‘perfect blend’ of internal talent and external expertise
Ellen HammettIn a bid to create best-in-class teams, how are marketers striking the balance between rewarding existing talent and bringing in new blood?
‘Skills vs oomph’: How and where are brands finding standout marketing talent?
Ellen HammettMarketing recruitment is changing, prioritising performance over skills, embracing flexibility and finding value in non-linear backgrounds.
Why brands could be losing billions by failing to make their marketing more disability inclusive
Ellen HammettBrands have made great strides in many areas of diversity in recent years yet disability representation and inclusion is often neglected. Accessibility is rising up the mainstream agenda – and brands are starting to pay attention.
Six trends that will shape media in 2023
Ellen HammettFrom a reshaped viewing landscape and in-game audio advertising, to the rise of attention metrics, Marketing Week predicts the trends that will shape media in 2023.
How one startup is leading the fight against food waste
Ellen HammettToo Good To Go hopes it can make people feel as emotional about the issue of food waste as they do plastic, and that Covid-19 will change people’s relationship with food for good.
‘Don’t be a tosser’: Why Covid-19 is a chance for brands to nudge people to be kinder to the planet
Ellen HammettCovid-19 has given people a chance to reassess their priorities and build new habits, and marketers now have a crucial role to play in ensuring those positive behaviour changes continue beyond the pandemic.
Coca-Cola, Starbucks and Unilever join growing Facebook ad boycott
Ellen HammettMore than 90 major advertisers have or are planning top pull advertising from Facebook, which makes around 98% of its $70bn annual revenue from advertising, as part of the ‘Stop Hate for Profit’ campaign.
Tesco sees customers switch from Aldi for first time in a decade
Ellen HammettTesco’s brand health is at the highest level since 2011 after recording improvements in customer perceptions across all key areas.
The Guardian’s chief customer officer Anna Bateson to depart
Ellen HammettBateson has been instrumental in The Guardian’s recent rebrand and move towards supporter-led journalism.
Channel 4’s CMO on using its power and influence to tackle racism
Ellen HammettChannel 4 has made six commitments to anti-racism in light of recent global events and hopes it can use its influence to accelerate real, tangible change across the industry, both on- and off-screen.
UK consumer confidence gets a boost but is it a ‘dead-cat bounce’?
Ellen HammettThere have been particularly strong increases in measures for future perceptions of personal finances and the economy this month, however it remains to be seen whether this will translate into a better economy that marketers can get their teeth into.
Quarantined items and joyful experiences: How retailers are preparing to resume trading amid Covid-19
Ellen HammettAs non-essential retailers prepare to reopen their doors, it is clear customer experience will play an essential role in reassuring shoppers and ensuring a safe and stress-free return to Britain’s high streets.
What marketers have learned from starting a new job during lockdown
Ellen HammettFrom faster decision-making to building relationships with colleagues, marketers that have started a new job during lockdown are learning valuable new skills in spite of the challenges that come with remote working.
M&S invests in NPS capabilities to better measure customer experience
Ellen HammettM&S’s NPS scores are up across the business so it makes sense that it would want to make these capabilities more robust and more visible to shareholders.
How the UK’s ad watchdog is using AI and data science to have more impact
Ellen HammettThe Advertising Standards Authority is hoping to have an in-house data science team in place by the end of the year to help it regulate online ads more effectively and efficiently.