3 questions I wish I’d asked as a junior marketer: Reddit’s Roxy Young
Matt BarkerThe Reddit CMO explains why she’s a firm believer in grasping every opportunity as it comes along, even if it takes you on an unexpected path.
This Much I Learned: The NFL’s commercial boss on the rise of athlete activism
Matt BarkerIn the latest episode of Marketing Week’s podcast series, the NFL’s commercial director Michelle Webb celebrates the ‘great Americana’ of one of the world’s biggest sport brands.
Brand-NGO partners on entering an ‘exciting moment’ for social change
Matt BarkerThe latest C&E Corporate-NGO Partnerships Barometer suggests relationships between brands and not-for-profits are entering an exciting phase, although charities may have some catching up to do.
GSK poaches Adidas global media director Simon Peel
Matt BarkerThe pharmaceutical multinational says it is “thrilled” at the appointment of Peel, who joins after seven years with the sportswear giant.
Growth Hacks: FemTech brand Elvie on disrupting a market
Matt BarkerWith its award-winning products and innovative ideas, Elvie continues to enjoy great success. As CMO Aoife Nally explains, that startup spirit of invention remains as strong as ever.
How brands are flexing to the shifting needs of online consumers
Matt BarkerAs the make-up of online consumer audiences change due to the pandemic, brands are having to make sure they keep up.
Marketers on the recipe for success when building brands online
Matt BarkerFrom a fierce understanding of the customer to using storytelling to develop a personality online, brands like Gymshark and Eve Sleep are finding ways to cut through the noise and conquer ecommerce.
‘Under pressure to perform’: Marketers reflect on the strain of working amid Covid
Matt BarkerSo often the cheerleaders for an organisation, marketers are being encouraged to speak out rather than feel isolated when suffering problems with their wellbeing.
Fitness app Fiit on why ‘taking risks’ will help retain users post-lockdown
Matt BarkerBoasting an 800% increase in subscribers over the past 18 months, Fiit is on a mission to maintain momentum as it looks to retain lockdown signups and grow its customer base as restrictions lift.
No one-size-fits-all: Why brands are exploring new working models
Matt BarkerIn a bid to give employees a better work/life balance post-Covid, brands such as Unilever, Nationwide and Henkel are experimenting with new working patterns.
Why brands must face up to the employee burnout crisis
Matt BarkerAs we make the transition from full remote working to hybrid workplaces, have brands done enough to address the reality of employee burnout and mounting stress after well over a year of lockdown?
Why becoming ‘master storytellers’ helped one B2B brand stay open for business
Matt BarkerDescribing commercial cargo as the “unsung hero” of aviation, marketing boss at freight brand IAG Cargo, Matthew Gardiner, explains why Covid-19 acted as a “call to arms” for his team.
Helen Edwards on the importance of looking beyond the numbers
Matt BarkerSometimes simplicity can be a double-edged sword, particularly when it comes to analysing data and metrics.
Adidas on harnessing the power of football to drive social change
Matt BarkerDescribing itself as a “conscience-led organisation”, Adidas wants to use its position in football culture to help Common Goal achieve “meaningful action”.
Experience economy: Brands on the ‘rocket fuel’ boosting their performance
Matt BarkerThe increased importance of experience in driving brand equity has emerged as one of the big takeaways from this year’s Kantar BrandZ analysis of the world’s most valuable companies.