‘Marketing is too narrow a definition’: CMOs on the changing shape of marketing’s top jobÂ
As job titles and responsibilities for top marketers continue to change, CMOs from Marketing Week’s Top 100 discuss how they’re navigating the shift.
By Molly Innes
It has long been debated whether rebranding the CMO as another job title, whether that be chief growth officer, chief customer officer, chief commercial officer, or a myriad of roles seen in the last decade, reduces the reputation of marketing and its impact within organisations.
But the top marketing job has been metamorphosed for some time, and the career path for marketers is perhaps less clear-cut than it once was.
This week, Marketing Week is looking at the future of marketing leadership to find out what current marketing leaders from its Top 100 think about the changing shape of the role.
