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‘Credibility in the boardroom is critical’: CMOs on the future of marketing leadership
Five top marketers from a range of businesses share their outlook for the future of marketing leadership, from struggles with role fragmentation to the need to be deep collaborators.
By Molly Innes
Career journeys are rarely straightforward. For current marketing leaders, their routes to the top job will likely look different to those of future marketing leaders.
Navigating the choppy waters of management, from working with their own functions to forging strong relationships at board level, is no mean feat. The CMO role is an everchanging beast, after all, as are the expectations placed upon those who sit at the top.
