‘No substitute for truth-led ideas’: What AI means for marketing creativity
AI: Beyond the Hype. Is there a role for AI in creative “co-creation” that is both effective and ethical?
Will AI replace creative jobs in marketing, or open up new avenues of endeavour by taking care of the boring bits?
Optimism about the future of AI is necessarily tempered by pessimism around possible side effects. Fears for jobs that may be replaced by AI, concerns over trust issues if creative isn’t ‘real’ and a lack of understanding around how intellectual property rights are safeguarded in a world of machine learning, are all issues for the creative sector.
In this latest feature in our series supported by Publicis Media investigating the hype behind the AI revolution, Marketing Week explores how brands are using AI for creative in a way that is both effective and ethical.
