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Why B2B marketers are approaching AI with a mixture of ‘excitement and caution’
AI: Beyond the Hype. Generative AI offers B2B brands a wealth of opportunity but marketers are experimenting with an edge of caution.
Artificial Intelligence may have grasped the public imagination over the last year or so – and not always in a positive way – but what do B2B companies think of AI’s potential to turbocharge their marketing efforts?
The UK government’s tracker of public attitudes to AI was updated last month. It shows growing public pessimism about the technology, with continued concerns over data security and scepticism over whether the benefits of AI will be felt equally across society at large.
These views are reflected in the world of business too.
