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Can marketers delegate decision making to AI?
AI: Beyond the Hype. Marketers look set to benefit from delegating certain aspects of decision making to AI, that is if they can negotiate the pitfalls.
Amid growing public distrust of AI – driven by fears of fake news, data security and job losses – the technology is marching forward in sectors primed to benefit from its data crunching ability.
In this latest feature in our series supported by Publicis Media exploring the hype behind the AI revolution, Marketing Week explores whether processing power could provide a step change in the way decisions are made within marketing.
