‘We’re required to wear more hats than ever’: Marketing managers and execs on increasing workloads
All marketers – from senior to middle to junior – are facing up to more responsibility without a sufficient increase in salary. From the risk of burnout to the lack of respect for the role of marketing in businesses, it’s becoming a source of great frustration.
Marketers are increasingly shouldering more responsibility but not being remunerated sufficiently for it.
Our 2024 Career & Salary Survey showed that two-fifths of marketers (40.1%) are experiencing this problem and the ramifications of it are being felt in marketing teams up and down the country.