‘Victims of our own success’: Senior marketers on increasing workloads for diminishing pay
Marketing Week’s Career & Salary Survey shows marketers are increasingly taking on more responsibilities without an increase in pay. The reasons behind it, however, are wide-reaching and speak to an industry at a crossroads.
The changing shape of marketing is leading an increasing number of marketers to take on greater responsibilities but, frustratingly, doesn’t appear to be coinciding with an appropriate salary increase.
Marketing Week’s exclusive 2024 Career & Salary Survey of more than 3,000 brand-side marketers reveals that two-fifths of those surveyed (40.1%) are being asked to take on additional responsibility without an appropriate uplift in pay. And seeing as this trend continues whether you are a senior leader (42.6%), middle management (40.7%) or a junior marketer (38.4%), the chances are you may feel overworked and underpaid.
