‘It was a scary place’: How one marketer overcame burnout

Stress, overwork and being the customer-facing function of the business across not just a difficult few months, but a hard few years, is manifesting itself in marketers as burnout.

As Marketing Week explored earlier this month, burnout is on the rise among marketers. Whether that’s having 24/7 access to tracking metrics and driving to beat yesterday’s results, or working yourself into the ground out of fear of being replaced, the last few years have presented a myriad of issues that do not seem to be abating.