‘Where’s the incentive?’: The impact of marketing’s persistent gender pay gap problem

Solving the increasing burden of responsibilities on marketers doesn’t come with any easy answers. But from increasing the profession’s presence in the boardroom to changing the culture of overwork, there are things that can be done.

Marketing Week’s Career & Salary Survey shows marketers are increasingly taking on more responsibilities without an increase in pay. The reasons behind it, however, are wide-reaching and speak to an industry at a crossroads.