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‘Where’s the incentive?’: The impact of marketing’s persistent gender pay gap problem
The industry is making “slow” progress in addressing marketing’s gender pay gap problem. So what is going wrong?
In 2024, female marketers will stop being paid from 2 November.
While not in the literal sense, marketing’s gender pay gap means women are being underpaid compared with their male counterparts.
On average, female marketers working full-time are paid 16% less than their male counterparts, according to the exclusive 2024 Marketing Week Career & Salary Survey.
This figure marks a very slight improvement on 2023 when the gender pay gap stood at 16.5%.