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What can be done to solve marketing’s problem with work overload?
Solving the increasing burden of responsibilities on marketers doesn’t come with any easy answers. But from increasing the profession’s presence in the boardroom to changing the culture of overwork, there are things that can be done.
It’s a pretty stark figure but one that bears repeating once more. Two-fifths of marketers (40.1%) feel like they are taking on more responsibility without an uplift in salary.
The pattern repeats across senior, middle and junior levels and is a challenge we’ve written about extensively this week as marketers face up to increasing workloads without sufficient remuneration.
