How a tie-up with Absolut helped Heinz turbocharge sales by 50%
Marketing Week ReportersA sellout collaboration with vodka brand Absolut saw pasta sauce overtake ketchup as Heinz’s top selling product.
Boots’ Pete Markey named Marketer of the Year
Marketing Week ReportersThe Boots CMO has been awarded the prestigious title of Marketer of the Year at the Marketing Week Awards 2023.
Guinness scoops Brand of the Year prize
Marketing Week ReportersFrom becoming Britain’s most popular pint to its remarkable sales growth across Europe, Marketing Week’s Brand of the Year has had a year to remember.
Cadbury, Guinness and ITV win big at the Marketing Week Awards
Marketing Week ReportersCongratulations to all the winners of this year’s Marketing Week Awards, including Grand Prix winner Cadbury, Brand of the Year Guinness and Boots CMO Pete Markey, who is Marketer of the Year.
EasyJet takes letters to Santa: The Marketing Week Christmas blog 2023
Marketing Week ReportersWelcome to the Marketing Week Christmas blog where you’ll find all the latest festive advertising news in one place.
Winner of the inaugural Talent Trailblazer Award revealed
Marketing Week ReportersVCCP scoops the top prize as four other worthy projects make the shortlist. The Talent Trailblazer Award, created in partnership with the Advertising Association, celebrates the organisations and individuals in the industry opening up opportunities to new talent.
The UK’s Top 100 most effective marketers revealed
Marketing Week ReportersOne hundred marketers across 10 category groupings have been awarded a place in Marketing Week’s 2023 Top 100, sponsored by Digitas.
Christmas spending, accessibility, retail data: 5 interesting stats to start your week
Marketing Week ReportersWe arm you with all the numbers you need to tackle the week ahead.
This Much I Learned: Domino’s Sarah Barron on the value of consistency when ‘babysitting’ brands
Marketing Week ReportersIn the latest episode of Marketing Week’s podcast series, Domino’s CMO Sarah Barron tells why she doesn’t ‘mess’ with brands and why getting the right capability is essential for building an effective marketing unit.
How marketers can make their budget go further
Marketing Week ReportersSenior marketers from Diageo, CALM, AMS and Salesforce discuss the role of curiosity and experimentation when it comes to stretching marketing budgets.
Should marketers have a ‘universal’ framework for effectiveness?
Marketing Week ReportersMarketing Week columnist Mark Ritson joins former Eve Sleep CEO Cheryl Calverley, LinkedIn B2B Institute’s Peter Weinberg and Jon Lombardo and Digitas’s chief strategy officer Matt Holt to debate the core pillars of marketing effectiveness.
What’s the best way to make the case for marketing investment?
Marketing Week ReportersIn a panel hosted by Marketing Week columnist Helen Edwards, top marketers from NatWest Group, EY, Camelot and SAS share how they get buy-in for investment from stakeholders.
Marketing Week Mini MBA hires first MD
Marketing Week ReportersTim Plyming joins from The Open University into the newly created role to fuel growth plans.
Vote for your Brand of the Year 2023
Marketing Week ReportersThe shortlist for the Marketing Week Awards 2023 Brand of the Year has been revealed, and now it’s your chance to have a say in who wins.
Marketing Week Awards 2023 Brand of the Year shortlist revealed
Marketing Week ReportersFive brands have been shortlisted for Brand of the Year at the 2023 Marketing Week Awards, with the winner to be announced in November.