How HSBC unified the banking sector to fight domestic abuse
Marketing Week ReportersThe bank galvanised the wider financial sector to raise awareness of the damage caused by economic abuse, driving consideration in the process.
How O2 overtook rivals with thanks to a festive purpose push
Marketing Week ReportersTaking the risk to pursue a purpose message over the festive period paid off for O2, which leapfrogged EE to grow total market consideration.
Future Marketing Leaders 2023: Elise McCrone, Domino’s
Marketing Week ReportersMarketing Week is proud to name Domino’s Elise McCrone as one of our inaugural Future Marketing Leaders, sponsored by Digitas.
Future Marketing Leaders 2023: Anthony Ho, Beiersdorf
Marketing Week ReportersMarketing Week is proud to name Beiersdorf’s Anthony Ho as one of our inaugural Future Marketing Leaders, sponsored by Digitas.
Future Marketing Leaders 2023: Erina Jones, UKTV
Marketing Week ReportersMarketing Week is proud to name UKTV’s Erina Jones as one of our inaugural Future Marketing Leaders, sponsored by Digitas.
Future Marketing Leaders 2023: Anna Draper, Little Moons
Marketing Week ReportersMarketing Week is proud to name Little Moons’ Anna Draper as one of our inaugural Future Marketing Leaders, sponsored by Digitas.
Future Marketing Leaders 2023: Sam Daniels, Xero
Marketing Week ReportersMarketing Week is proud to name Xero’s Sam Daniels as one of our inaugural Future Marketing Leaders, sponsored by Digitas.
How Mars got 75 billion impressions from people talking about Bounty
Marketing Week ReportersThe potential cull of Bounty from the Celebrations tub sparked frenzied debate from the pages of the New York Times to Good Morning Britain.
Future Marketing Leaders 2023: Dilraj Athwal, EY
Marketing Week ReportersMarketing Week is proud to name EY’s Dilraj Athwal as one of our inaugural Future Marketing Leaders, sponsored by Digitas.
Future Marketing Leaders 2023: Nerissa Abrahams, Giffgaff
Marketing Week ReportersMarketing Week is proud to name Giffgaff’s Nerissa Abrahams as one of our inaugural Future Marketing Leaders, sponsored by Digitas.
Marketing Week reveals our inaugural list of Future Marketing Leaders
Marketing Week ReportersJoin us in welcoming the industry leaders of tomorrow, as part of a new project sponsored by Digitas.
How Tesco reached 42 million people on TikTok
Marketing Week ReportersSome 3,000 entries were submitted via TikTok to become the voice of Tesco’s checkout, helping the supermarket deliver a 7% uplift in Clubcard use.
How Aldi reached millions to achieve social media fame
Marketing Week ReportersFrom a spat with M&S over its Cuthbert cake to launching clothing on TikTok, Aldi notched up almost 2 billion impressions during its three-year social push.
How ITV drove a 129% streaming subscription uplift
Marketing Week ReportersWhile the wider sector faltered following a post-Covid viewership crunch, ITV dug deep to invest £165m in the launch of streaming service ITVX.
Help us build the industry’s most in-depth view of marketing salaries and careers
Marketing Week ReportersMarketing Week’s annual Career and Salary Survey is now open.