Castle Green Homes’ digital transformation project invited customers to step inside their new home via a bespoke online portal, designed to take the stress out of buying a new house.
Good morning and welcome to Marketing Week’s round-up of the news that matters in the marketing world today.
Marketing Week’s annual celebration of effectiveness, creativity and innovation returns with new B2B categories and a jury of senior marketers.
We arm you with all the numbers you need to tackle the week ahead.
Following the twin blows of Brexit and Covid, care home provider Anchor set out to overhaul its employer brand in a bid to attract high quality talent.
Good morning and welcome to Marketing Week’s round-up of the news that matters in the marketing world today.
It’s sometimes easy to focus on the negatives, but there are many brands that should be heralded for their marketing prowess. Mark Ritson has selected 10.
The video game developer needed to go beyond a simple stunt to engage League of Legends fans with the launch of its new animated Netflix series.
The former Marketing Week contributor started his career as an FMCG marketer, before making his mark on the industry as co-founder of one of the “foremost” specialist consultancies for sales promotions.
The Currency of Effectiveness will feature speakers such as Mark Ritson, NatWest CMO Margaret Jobling, Dr Grace Kite and SAS CMO Jennifer Chase on how to define, deliver and measure great effectiveness.
On a mission to re-engage fans of “no-nonsense” soup, Heinz’s limited-edition Christmas Big Soup sold out within three hours and had retailers clamouring to get the product back on shelves.
Good morning and welcome to Marketing Week’s round-up of the news that matters in the marketing world today.
Determined to cement its status as a “social media pirate”, Aldi borrowed from the high fashion playbook to ensure its fashion line sold out in four hours.
We arm you with all the numbers you need to tackle the week ahead.
Good morning and welcome to Marketing Week’s round-up of the news that matters in the marketing world today.