Oystercatchers chair Suki Thompson passes away
Marketing Week ReportersThe entrepreneur and marketing industry advocate passed away at her home on Sunday after a long battle with cancer.
This Much I Learned: Professor Roger Martin on the importance of challenging received wisdom
Marketing Week ReportersIn the latest episode of Marketing Week’s podcast series, strategy expert Professor Roger Martin shares his views on the influence of marketers, AI, brand purpose, motivating employees, and the intersection between strategy and marketing.
Why too many objectives are ‘very bad’ for effectiveness
Marketing Week ReportersIn the first of a new five-part series in partnership with BetterBriefs, Tom Fishburne, aka the Marketoonist, shares an exclusive cartoon while Peter Field and Wiemer Snijders analyse why lack of clarity and consistency on objectives when brief setting is hindering success.
Emotion, consumer confidence, influencers: 5 interesting stats to start your week
Marketing Week ReportersWe arm you with all the numbers you need to tackle the week ahead.
Kraft Heinz, Tesco and ITV top Marketing Week Awards shortlist
Marketing Week ReportersHSBC, Specsavers, Trainline and the BBC have also racked up multiple nominations for the 2023 Marketing Week Awards, while VCCP, BBH, Mother and VMLY&R/The Pharm and are among the most shortlisted agencies.
Entry deadline extended for Talent Trailblazer Award
Marketing Week ReportersMarketing Week has teamed up with the Advertising Association to launch an award that recognises organisations that have opened up marketing to diverse talent. The deadline for entry is now 29 August.
This Much I Learned: Sage’s Cath Keers on how being a ‘nosy northerner’ helped her career
Marketing Week ReportersIn the latest episode of Marketing Week’s podcast series, Sage’s CMO Cath Keers discusses the brand building opportunity in B2B, customer centricity and the AI opportunity.
Grocery inflation, Pride, social use: 5 interesting stats to start your week
Marketing Week ReportersWe arm you with all the numbers you need to tackle the week ahead.
Marketing Week Top 100 Most Effective Marketers: 2023 judges revealed
Marketing Week ReportersFormer Marketer of the Year David Wheldon, Marketing Week columnist Helen Edwards and Digitas UK CEO Jen Berry join this year’s panel.
Marketing Week Meets The CX50: Chris Carter, Specsavers
Marketing Week ReportersHaving recently moved into a role as the group’s strategic transformation director, Chris Carter explains how Specsavers matches up the online and offline customer experience across markets, and the different customer personas who shop with the brand.
Vodafone, Google, Twitter: Everything that matters this morning
Marketing Week ReportersGood morning and welcome to Marketing Week’s round-up of the news that matters in the marketing world today.
How Guinness attracted 1.5 million customers in under a year
Marketing Week ReportersDetermined to engage a new generation of drinkers across a vibrant and rapidly evolving continent, Guinness opted for a blend of TV sponsorship, experiential, influencer marketing and outdoor to achieve its goals.
Marketing Week Mini MBA launches business management course
Marketing Week ReportersThe new course is designed to help senior marketers cross over into business management. It will be led by Helen Edwards, and feature renowned professors such as Roger Martin and Alison Fragale.
Generative AI, digital skills, ageism: 5 interesting stats to start your week
Marketing Week ReportersWe arm you with all the numbers you need to tackle the week ahead.
Jack Daniel’s, M&S, Wayfair: Everything that matters this morning
Marketing Week ReportersGood morning and welcome to Marketing Week’s round-up of the news that matters in the marketing world today.