Subscriber Exclusive 
Marketers on the ‘perfect blend’ of internal talent and external expertise
In a bid to create best-in-class teams, how are marketers striking the balance between rewarding existing talent and bringing in new blood?
When it comes to plugging skills gaps in marketing teams, brands essentially have two places to look. Inwards, to hire, promote or upskill. Or outwards, to bring in new talent.
Having people on the team with longevity and deep knowledge of the business and brand has clear benefits, while nurturing internal talent is attractive from an employer branding perspective. On the other hand, it can be equally beneficial to bring in new blood with a fresh perspective and experience within other sectors.
