‘More targeted, more relevant’: Inside Just Eat’s capability and effectiveness mission
Just Eat is investing in how it measures effectiveness and positions its marketing function for success as it looks to become the UK’s “most loved” delivery brand, says UK marketing director Victoria Gold.
By Molly Innes
Just Eat’s marketing team in the UK is undergoing a “transformation” in how it uses customer data, as the business looks to develop its capability.
Victoria Gold, UK marketing director at the delivery firm, says the business is focusing on driving its marketing capabilities to be “more targeted, more relevant and more personalised.”
The food delivery landscape in the UK has been hotly contested in the last few years, particularly following the pandemic where speedy grocery delivery brands stepped into the fold, and rivals such as Deliveroo and Uber Eats expanded.
Gold acknowledges this, telling Marketing Week the changes are taking place because it’s “cognizant of the fact the market has changed over a long period of time”.
