Sky Broadband and Sky Mobile have a new home – Sky Connectivity. Marketing director Sunny Bhurji believes joining two different marketing teams together is a perfect learning opportunity that will help them eye up growth.
After seeing consideration and awareness increase “considerably”, Workday is following up last year’s ‘Rock Star’ Super Bowl ad with another emotionally driven execution starring Travis Barker and Gwen Stefani.
Just Eat is investing in how it measures effectiveness and positions its marketing function for success as it looks to become the UK’s “most loved” delivery brand, says UK marketing director Victoria Gold.
Google owner Alphabet has so far failed to demonstrate its readiness for an AI-driven future, where its mission and established products could become redundant.
As Mastercard marks 26 years partnering with the Brits, marketing boss Raja Rajamannar discusses consistency, sonic branding and why Generative AI requires serious thought.
Rather than connecting people, social media is alienating many, says Snapchat CMO Colleen DeCourcy. Therefore, the platform is attempting to set itself apart from others in the sector and position itself as “the antidote” to these problems.
The cyber security business, which owns brands including Norton and Avast, had marketing involved from the start in its latest product launch, an example of its customer-centricity, says marketing lead Krista Todd.
After the refresh of its entire proposition in October, EE is leveraging its stock of data to grow revenue around gaming audiences.
Deborah Honig has held strategy and transformation roles at brands including Marks & Spencer, Amazon, Diageo and Nike.
The telecoms giant decided to take its support for those facing data poverty up a level with the release of a Christmas card gifting 7GB of free data.
The ad was first broadcast in 1992 and is being brought back by Yell across paid social and streaming. The relaunch by the brand makes it the latest to return to an old distinctive asset or campaign.
As generative AI continues to gain pace, there has been much call for further regulation, which is expected to be introduced in 2024.
Taking the risk to pursue a purpose message over the festive period paid off for O2, which leapfrogged EE to grow total market consideration.
Being able to demonstrate the revenue-generating potential of any proposed spend is essential to convincing key stakeholders to invest in marketing, says Pinterest’s Grace MacDonald.
The social platform’s global marketing lead emphasises the need for a balanced approach, particularly in times of economic uncertainty, and the importance of backing up success with evidence.