Why Just Eat is betting on ‘joy’ to drive consideration as it rethinks retail platform 

Just Eat’s marketing is perhaps most famous for its string of campaigns featuring Snoop Dogg, Katy Perry and now Christina Aguilera and rapper Latto. To the tune of ‘Did somebody say Just Eat?’ the ads have become anthemic and big-budget events. 

Somewhat less at the fore is the business’s more localised work. However, Just Eat has done away with its ‘We Got It’ platform, which it ran from 2021, to introduce ‘The Joy of Everyday’ – a series of nine 20-second ads featuring furry animals, a first for the brand. Four have been released, with five to be revealed in the coming weeks.